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<aside> 💬 Over the past year I’ve had the chance to work with amazing behavior science folks, they have a wealth of knowledge that I am completely unfamiliar with, and so I can to learn more.
As I’m early in my journey to learn more about this field I’ll let ChatGPT explain what behavior science is: “Behavioral science is the study of human behavior through research in fields such as psychology, sociology, economics, and anthropology. It seeks to understand how individuals and groups make decisions, interact with each other, and respond to various stimuli. The insights gained from behavioral science research can be applied to a wide range of fields, including marketing, public policy, and organizational management, to name a few.”
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In "Influence: The Psychology of Persuasion," Robert Cialdini discusses the six principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. He explains how these principles can be used to influence people's behavior, and gives real-life examples of their use in marketing, sales, and other areas. The book is a classic in the field of social psychology and has been widely influential in both academic and business circles.
Influence, New and Expanded: The Psychology of Persuasion
Pre-suasion is a book by Robert Cialdini that explores how we can prepare people to be more receptive to a message before they encounter it. It argues that by focusing people's attention on certain aspects of a message, we can make them more likely to be persuaded by it. The book also discusses the ethical implications of pre-suasion and how it can be used for both good and bad purposes.
Pre-Suasion: Channeling Attention for Change
Coglode.com is a website that focuses on the science of behavior, particularly in the areas of psychology and decision-making. It provides research-based insights and resources that can help individuals and organizations better understand human behavior and improve their ability to influence and persuade others.
The Behavioral Grooves podcast explores the intersection of behavioral science, psychology, and design. The hosts, Kurt Nelson and Tim Houlihan, interview experts in these fields to discuss how insights from behavioral science can be applied to real-world situations.
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