UX/UI - Start here
Friends of UX / Cross-functional areas
Data & AI
Brain Technology
<aside> 💬 I see principles as tools that can help you make trade-offs. A good rule of thumb is that if you wouldn’t say the opposite of a design principle, it’s perhaps not the most useful design principle.
**An example “Our products should be delightful to use”, it’s hard to contradict that, but it doesn’t leave us with much to do, are we solving the user problem? Have we optimized this user flow for maximum conversion? What are we trading off to have delightfulness?
I have a small principle that I use when thinking about content at work — “Clear is better than short”. Sometimes you have to explain complex policies and conditions to users, sometimes there could be room for misinterpretation if you’re not clear enough. You might be tempted to make your copy as short as possible; it’s easier to localize, it makes the layout a little bit nicer, but in my area of work that sometimes comes at the cost of users potentially walking away confused or uncertain. So we often choose to make copy a bit longer, to be very clear, instead of making it short.
What design principles do keep going back to?
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